CEO Makeover Party

Have your very own CEO Makeover Party with my physical computing project! Did you know that most beauty product companies are run exclusively by men? Did you know that these companies make close to $160 Billion each year by amplifying anxieties of women about their aesthetics each year?

While investigating this industry I found an intriguing trend, almost every major beauty label has had a campaign centered on empowering women through beauty products. The irony need not be emphasized.

I quickly came to the conclusion that if makeup products increase confidence and empowerment, that the male CEO’s (that don’t feel societal pressure to wear makeup) must not be empowered themselves.

CEO Makeover Party is here to fix that!

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The interface of ceoMP is a Processing sketch that let’s the participant choose either the L’oreal CEO or the Estee Lauder CEO as their makeover subject. You can use keystrokes or the makeup case to add layers of makeup to the faces of the two most powerful men in the beauty industry… so they can feel empowered and sexy too!

Here is the documentation of the project:

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Drilling lipstick base in order to insert potentiometer.

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Here are the breadboards that are connected to Arduino.

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Initial setup: lipstick potentiometer, mascara pushbutton, blush flex sensor (that I later switched to photo-resistor, and foundation photo-resistor.

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My makeup case with breadboard integration.


Black box casing to protect the breadboard and Arduino. I then glued on the foundation and blush compacts. Then I inserted the lipstick potentiometer and mascara tube.

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I integrated keystroke makeup application. “B” for blush here. I wanted to give the participant more interaction options.


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Here is our beautiful CEO of L’oreal after I used the mascara sensor and foundation photo resistor to apply makeup to his face, because “He’s Worth it Too!”

Link to my code in GITHUB.

Video of CEO Makeover Party in action




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